Overview
A Social Media Expert is a professional who manages and optimizes an organization's presence across various social media platforms. They create engaging content, run campaigns, and analyze performance to boost brand visibility and audience engagement. Their role involves understanding platform algorithms, trends, and user behavior. Social Media Experts play a key role in building brand reputation and driving digital growth.
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Duration:
Curriculum For:
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Learning outcomes
- Understand the fundamentals of social media platforms and their unique features.
- Create engaging and targeted content for different social media channels.
- Develop and manage effective social media marketing campaigns.
- Analyze social media metrics to track performance and improve strategies.
- Implement audience growth techniques and community management practices.
- Utilize paid advertising tools to increase reach and brand visibility on social platforms.
Career information
A career as a Social Media Expert offers opportunities in digital marketing, brand management, and online reputation building. Professionals in this field are in demand across industries like e-commerce, entertainment, education, and corporate sectors. They play a crucial role in enhancing brand awareness, audience engagement, and lead generation through social platforms. With growing digital dependency, this career offers freelance, in-house, and agency-based roles worldwide.
Career Path
- Social Media Manager
- Content Creator
- Digital Marketing Specialist
- Influencer Marketing Manager
- Social Media Analyst
Program syllabus
Social Media Expert Course
| Module 1: Introduction to Social Media Marketing |
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| What is Social Media Marketing? |
| Benefits for Brands and Individuals |
| Major Platforms Overview (Facebook, Instagram, LinkedIn, YouTube, Twitter, Pinterest, TikTok) |
| Organic vs. Paid Marketing |
| Overview of Trends in 2025 |
| Module 2: Setting Up and Optimizing Accounts |
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| Creating Business Profiles (Meta, LinkedIn, YouTube) |
| Bio Optimization & Branding Consistency |
| Profile & Cover Image Design (using Canva) |
| Username, CTA & Highlights Optimization |
| Setting Up Business Tools (Meta Business Suite, LinkedIn Pages) |
| Module 3: Content Creation Basics |
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| Types of Content: Text, Image, Video, Reels, Stories, Polls |
| Content Calendar Creation |
| Content Pillars & Niche Mapping |
| Tools: Canva, CapCut, InShot |
| Writing Captions & Using Hashtags Effectively |
| Module 4: Social Media Strategy & Planning |
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| Building a Social Media Strategy (SMART Goals) |
| Audience Research & Persona Development |
| Competitor Research |
| Platform-Specific Planning (Instagram vs. LinkedIn) |
| Scheduling Tools: Buffer, Later, Hootsuite |
| Module 5: Community Management |
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| Handling Comments & Messages |
| Crisis & Reputation Management |
| Moderation Tools |
| Building Engagement: Polls, Stories, Giveaways |
| Module 6: Analytics & Reporting |
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| Key Metrics (Reach, Engagement, CTR, Impressions, Followers) |
| Platform Insights (Meta Insights, LinkedIn Analytics, YouTube Studio) |
| Monthly Reporting Format |
| Using Google Looker Studio for Custom Reports |
| Module 7: Paid Advertising (Social Media Ads) |
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| Introduction to Social Ads |
| Meta Ads Manager: Campaign, Ad Set & Ad Creation |
| Audience Targeting (Core, Custom, Lookalike) |
| Budgeting, Bidding & A/B Testing |
| LinkedIn Ads & YouTube Ads Basics |
| Retargeting Campaigns |
| Module 8: Reels, Shorts & Stories Mastery |
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| Hook-Value-CTA Framework |
| Trending Sounds & Hashtags |
| Best Practices for Virality |
| Editing Tips using Mobile Apps |
| Module 9: Personal Branding for Influencers & Professionals |
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| Creating a Personal Brand on LinkedIn/Instagram |
| Storytelling Techniques |
| Growth Strategies |
| Collaboration with Other Influencers |
| Portfolio & Profile Optimization |
| Module 10: Social Commerce & Selling on Social Media |
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| Instagram Shop & Facebook Marketplace |
| Product Tagging |
| WhatsApp Business Integration |
| Shoppable Posts & DMs for Sales |
| Module 11: Influencer Marketing & Collaborations |
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| Types of Influencers |
| Finding & Approaching Influencers |
| Running Influencer Campaigns |
| Tracking ROI |
| UGC (User-Generated Content) |
Module 12: Advanced Tools & Automation |
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| AI Tools (ChatGPT, Copy.ai, Jasper) |
| Automation Tools (Zapier, ManyChat) |
| Analytics Tools (Sprout Social, Socialbakers) |
| Social Listening Tools (Brand24, Mention) |
