Overview
Digital Marketing involves promoting products or services using online channels like search engines, social media, email, and websites. It focuses on reaching target audiences, increasing brand awareness, and driving sales through digital platforms. This field combines creativity, data analysis, and technology to achieve effective marketing results.
Learning outcomes
- Understand the fundamentals of digital marketing and its key channels.
- Develop and execute effective social media marketing strategies.
- Create engaging content for websites, blogs, and social platforms.
- Optimize websites for search engines through SEO techniques.
- Run paid advertising campaigns using platforms like Google Ads and Facebook Ads.
- Analyze marketing performance using tools like Google Analytics and generate actionable insights.
Career information
Digital Marketing offers vast career opportunities across industries such as e-commerce, IT, education, and media. Professionals in this field help businesses grow online through SEO, social media, content marketing, and paid ads. The demand for skilled digital marketers is continuously increasing with the growth of online businesses. This career path offers roles in agencies, in-house marketing teams, and freelance projects.
Career Path
- Digital Marketing Executive
- SEO Specialist
- Social Media Manager
- Content Marketer
- PPC Specialist
Program Syllabus
Advanced Digital Marketing Course
| Module 1: Introduction to Digital Marketing |
|---|
| Digital Marketing Overview |
| Traditional vs. Digital Marketing |
| Career Scope in Digital Marketing |
| Marketing Funnels & Customer Journeys |
| Latest Trends and Technologies in 2025 |
| Module 2: Website Strategy & Planning |
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| Domain & Hosting Fundamentals |
| UI/UX Design Basics |
| WordPress Website Development |
| Landing Page Creation |
| Mobile Optimization Techniques |
| Module 3: Search Engine Optimization (SEO) |
|---|
| Introduction to SEO |
| On-Page Optimization (Meta Tags, Header Tags, Schema) |
| Off-Page Optimization (Backlinks, Guest Posting) |
| Technical SEO (XML Sitemap, Robots.txt, Core Web Vitals) |
| Keyword Research Tools (Ahrefs, SEMrush, Ubersuggest) |
| Google Search Console & Analytics |
| Voice Search & AI SEO Optimization |
| E-Commerce SEO |
| Module 4: Search Engine Marketing (Google Ads/PPC) |
|---|
| Google Ads Ecosystem (Search, Display, Shopping, Video) |
| Keyword Planning & Bidding Strategy |
| Ad Copywriting Techniques |
| Campaign Structuring & Optimization |
| Google Ads Remarketing |
| Conversion Tracking & A/B Testing |
| Module 5: Social Media Marketing (SMM) |
|---|
| Facebook & Instagram Marketing |
| LinkedIn B2B Campaigns |
| Twitter & Pinterest Marketing |
| TikTok & Snapchat Ads (2025 update) |
| Content Calendar Creation |
| Paid Campaigns & Audience Targeting |
| Meta Business Suite Deep Dive |
| Module 6: Lead Generation & Conversion Optimization |
|---|
| Funnels & Landing Pages |
| Email Drip Campaigns |
| CRM Tools Integration (HubSpot, Zoho) |
| A/B Testing Techniques |
| CRO Metrics & Tools (Hotjar, Crazy Egg) |
| Module 7: Email Marketing & Automation |
|---|
| Building & Segmenting Lists |
| Email Content Strategies |
| Automation Platforms (Mailchimp, Sendinblue) |
| Performance Tracking (Open Rate, CTR, Bounce) |
| GDPR & CAN-SPAM Compliance |
| Module 8: Web Analytics |
|---|
| Google Analytics 4 (GA4) Mastery |
| Understanding Data Layers & Events |
| UTM Parameters |
| Heatmaps & Scrollmaps |
| Real-Time Analytics Interpretation |
| Marketing KPIs & Reporting |
| Module 9: E-commerce & Marketplace Marketing |
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| Shopify, WooCommerce SEO & Ads |
| Amazon & Flipkart Marketing |
| Product Listing Optimization |
| Review & Rating Management |
| Retargeting & Upselling Strategies |
| Module 10: Content Marketing & Blogging |
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| Content Strategy Development |
| Blogging Platforms & SEO |
| Copywriting & Visual Content |
| Podcast Marketing |
| AI-Powered Content Tools (Jasper, ChatGPT) |
| Module 11: Video Marketing |
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| YouTube SEO & Ads |
| Reels/Shorts Marketing Strategy |
| Scriptwriting & Storyboarding |
| Editing Tools (CapCut, Adobe Premiere Rush) |
Module 12: Affiliate Marketing |
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| Affiliate Models & Platforms (CJ, ShareASale) |
| Niche Research & Website Creation |
| Link Tracking & Campaign Analytics |
| Ethical Guidelines & FTC Compliance |
Module 13: Online Reputation Management (ORM) |
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| ORM Tools & Dashboards |
| Handling Negative Reviews |
| Crisis Management Strategy |
| Brand Monitoring Techniques |
Module 14: Artificial Intelligence in Digital Marketing |
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| Chatbots & AI Automation |
| Predictive Analysis for Campaigns |
| AI-Powered Ad Creatives |
| AI & Data Privacy Guidelines |
Module 15: App Store Optimization (ASO) |
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| Google Play & App Store Ranking Factors |
| Keyword Research for Apps |
| App Monetization Strategy |
| In-App Analytics |
